Wednesday, 29 May 2013

Chalk Art

A Chalk Artist at SparkCon



SparkCon is an arts festival in Raleigh, North Carolina. A big part of the festival is chalk painting on Fayetville street.

These bright colours would certainly cheer up any day.

www.sprint-ink.co.uk- adding a little colour to your life




Wednesday, 22 May 2013

Alkaff Bridge


Spanning the Singapore River at Robertson Quay in Singapore's Central Business District the Alkaff Bridge is a pedestrian bridge.



Painted in January 2004 in vibrant colours by Filipino artist Pacita Abad and a team of rope specialists. The artist and her crew of helpers used 55 different colours and more than 900 litres of industrial-strength paint to transform the bridge into Singapore's first "Bridge of Art".






Print these images using quality printer ink, toner cartridges and paper and print media.

Information from Wikipedia.





Thursday, 16 May 2013

Colour - A vital part of any branding process

Colour is a vital part of the branding process. Before even starting a website design or logo you must choose the right colour that is effective in enforcing your brand, the message you want to broadcast and the overall tone of your website or advertising feature.

Colours are broken up into three primary colours of Red, Yellow and Blue followed by a set of secondary colours of Green, Orange and Purple. Another tertiary set of colours are the combination of these sets. On a colour wheel complimentary colours are opposite each other and are often used to evoke feelings of excitement, while analogous colours are those that are adjacent to each other and these give a feeling of warm and cosy or cold and depressing.

The colour wheel
The Colour Wheel
When designing our own logo and website I wanted to portray two things.  Colours that are synonymous with our products and colours that evoke an emotive feeling when interacting with our website. I decided to use the four main colours used in the manufacture of printer ink and toner cartridges, Black, Cyan, Magenta, and Yellow. These four colours tell the user that we supply a product that produces colours that are associated with printing consumables, and also, provoke certain emotions when someone interacts with our company, such as:

Black: Implies self-control and discipline, with an impression of self control and confidence. Combined with other colours Black can produce a very strong statement, It is also a colour that can fit into every design to add contrast, type and make other colours more prominent.

Cyan:  Said to open lines of communication between the brain and spoken word, it represents a friendly and happy feeling.

Magenta:  A colour associated with business acumen. Magenta is associated with organisation and evokes contentment and appreciation for what you have acquired and achieved.

Yellow:  Being the lightest hue of the spectrum, yellow inspires original thought and creativity.

Sprint-Ink.co.uk Logo
The Sprint-Ink.co.uk logo contains colours that are synonymous with our products and colours that evoke an emotive feeling when interacting with our website.
It is nearly impossible to design a brand identity without using effective colours. The colours used should communicate the brand or product and the company’s mission and vision.

Here are the basic meanings of other essential colours:

Red:  is a colour of blood, it means it is a colour of life. It is one of the most popular and warmest among all other colours. Red shows energy, strength, passion, excitement,   enthusiasm, danger, joyfulness, courage and prominence
Businesses can use red for portraying passion, excitement, and attention. Red brings enthusiasm to your brand.

Blue: When you see blue, you feel relaxed and cool. Blue is one of the coolest colours. Blue portrays creativity, wisdom, trust, loyalty, intelligence, devotion and confidence.
A business can use blue to represent loyalty, confidence and trustworthiness. Most businesses use blue to build customer loyalty and brand reliability.

Green: symbolises nature. Natural things which give your mind comfort like grass. Balanced personalities prefer green. Green also shows good health and fortune.
Green typifies success, growth, endurance, freshness, nature, environment and dependability.
Businesses often use green for food and health products. Green can represent healthiness, wellbeing and dedication.

Purple: is cool, like blue, and powerful like red. This colour gives the essence of spiritual fulfilment, and symbolizes magic and mystery.
Purple depicts knowledge, dignity, influence, sophistication and imagination.
Purple is generally used for premium service businesses representing them as wise

Orange: reflects physical and mental comfort. It is a colour of power and healing. Thoughtful and sincere people usually admire orange. This colour is a mixture of red and yellow, so it has features of both the colours.
Businesses can use orange to display youthfulness and liveliness to customers.

White: enhances the presence of all other colours. White means peace and prosperity. Brides wear white because it represents purity and virtue.
White can be seen in medical and health services. Purity, cleanliness and youthfulness can be pictured through white.

Choose the right mix of colours
Before starting a website design or logo you must choose the right mix of colours

What are the colours of your business logo? And why did you choose them?

Or, what colour is your personality and what does it mean? 




Friday, 10 May 2013

CMYK - A world of Colour – Gondolas



Close your eyes and imagine Venice. I’m pretty certain you will be seeing a colourful gondola gliding under a bridge over the Grand Canal.


The gondola has become the defining image of Venice, with their bright colours and being punted along the waterways of Venice.


There is simply no better way to experience the essence of Venice than a ride in a gondola; the colours, the captivating light, the amazing buildings and architecture.


Gondolas originated in Venice a city on a series of six islands at the edge of the Adriatic Sea. The “streets” of Venice are actually waterways for boat traffic, making this city one of the most interesting in the world.


Of all the differing watercrafts in Venice, the gondola is the most well-known. It is an ancient row boat, evolving over the last 1,000 years to become the sleek, graceful shape you see today. Its unique, asymmetrical design allows just one oarsman to navigate the narrow Venetian waterways using a single oar.

Acknowledgements to Gondola Romantica for this information.




CMYK - A world of Colour - The Chromatic Typewriter


This is an unusual use of colour.

Tyree Callahan a Washington-based artist modified a 1937 Underwood Standard typewriter, replacing the letters and keys with colour pads and hued labels to create a functional “painting” device called the Chromatic Typewriter.




I don’t know how practical painting with a colour typewriter is but Callahan submitted this beautiful typewriter as part of the 2012 West Prize competition, an annual art prize that’s determined by popular vote.


I wonder if it could use printer ink as a ‘painting’ medium. 


Acknowledgements to Design Collector for the information and images.